Prior to Jaguar Land Rover, Herbert worked in public affairs roles for The Royal Institution of Chartered Surveyors and The Institute of Chartered Accountants in England and Wales, and as environmental adviser to the Department for International Development, and Shell.
Madano has also announced the appointment of Philip Armstrong, previously at National Grid and Camargue PR, as an account director. Two other account executives have also been appointed: Jack Thompson from PPS Group and Matthew Dolman from previous roles in Parliament.
Madano managing partner Michael Evans said: "The expansion of our specialist energy practice is based on the successful growth and diversification of our client base. It’s underpinned by our compelling offer, expertise and ability to recruit the very best people in the industry".
Herbert said: "Madano's intelligent and consummate approach to communications was a huge attraction for me and its clients are at the forefront of the greatest challenges in energy, industry and the environment in this century."
Recent account wins for Madano include VINCI Energies for a UK and Ireland brief, management support firm AECOM for comms services to the Norwegian Government’s international climate and forest initiative, and the European Centre for Medium-Range Weather Forecasts for the implementation of the European Commission’s Copernicus Earth Observation Programme.
PRWeek asked Jaguar Land Rover about Herbert’s successor but had received no reply at the time of publication.