The 5 things PR pros need to know on Wednesday morning, 9.16.2015

Big brewery deal in the works; Second Republican presidential debate tonight; 463 rebrands; Major layoffs at HP; What a dislike button on Facebook means for brands.

Big brewers plot mega-deal Anheuser-Busch
InBev has reportedly approached SABMiller about taking over the fellow brewer. The deal would create a beer-maker worth almost $250 billion, but an acquisition would also be highly scrutinized by anti-trust regulators.

GOP candidates get ready for debate number two
CNN is hosting the second Republican debate on Wednesday night from the Ronald Reagan Presidential Library in Southern California. The foreign-policy-focused format is likely to test early frontrunners Donald Trump and Dr. Ben Carson, both of whom are new to politics. Experts say it will be more combative than last month’s debate on Fox News.

463 starts new era with new name
DC-based 463 Communications is rebranding as Vrge. The firm aims to work with Silicon Valley and DC-based companies, as well as those outside the two bubbles, and help them navigate the complicated business and regulatory landscapes.

Massive job cuts at HP
As it prepares to split into two companies, HP is planning to cut 25,000 to 30,000 jobs in its enterprise business as it deals with falling demand. The company will spin off its corporate hardware and services group at the start of November.

What the ‘dislike’ button means for brands
A "dislike" button is finally coming to Facebook, giving users a broader range of options to quickly comment on friends’ (and brands’) posts. (It will also start letting friends know if you’ve ignored their event requests). Even if brands don’t like being dissed, they will benefit from the data, say experts.

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