The 6 stories PR pros need to know on Tuesday morning, 9.15.2015

BMW CEO collapses at news conference; Former Romney aide criticizes state of GOP; Clinton tries to shrug off new poll numbers; Alibaba responds to Barron's article; Burberry's Apple Music channel.

BMW CEO collapses at Frankfurt event
BMW chief executive officer Harald Krueger collapsed on Tuesday during a press conference at the Frankfurt Auto Show, the world’s largest auto industry event. The carmaker said his condition is not serious and blamed his hectic travel schedule.

Former Romney adviser scolds GOP for lack of diversity
Stuart Stevens, a former key adviser to Mitt Romney, told New York that the Republican Party needs to do a better job reaching out to non-white audiences. Meanwhile, Donald Trump railed against illegal immigration at a Dallas rally, calling the US "a dumping ground for the rest of the world." Hundreds of Latino activists protested outside Trump’s event.

All-male state of late night criticized
Vanity Fair’s cover featuring the new, but all-male, generation of late-night TV hosts is raising eyebrows among consumers who believe talk shows need more diversity. New Daily Show host Trevor Noah said the cover only tells part of the story, contending that women are more powerful than men in comedy.

Clinton tries to shrug off poll dip
Hillary Clinton said a new poll showing a 29-point drop in support among women is just the natural ebb-and-flow of the campaign during a stop in Iowa late Monday. She also took a harder line on Donald Trump, mocking his overly optimistic campaign promises.

What Burberry is listening to
Luxury retailer Burberry is creating a channel for Apple Music, with songs that have emerged from its work with British artists. It is the first time the two companies have worked together since Apple poached Burberry’s former chief executive in 2013.

Alibaba’s wordy response to Barron’s story
Alibaba global comms chief Jim Wilkinson, a veteran of Pepsi and the Treasury Department, wrote a 1,900-word letter to the editor of Barron’s, which predicted the company’s shares could fall by 50% in a recent article. Alibaba’s share price recently dropped below its IPO level.

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