Watch: Amnesty International launches spoof video to campaign against London Arms Fair

Amnesty International has teamed up with marketing agency VCCP to draw attention to the biennial London Arms Fair.

Working in a pro-bono capacity, VCCP has helped create a spoof video to educate the public about the event, which is set to run at ExCel from 15-18 September.

Dubbed as the "advertising campaign the Government didn’t want you to see", the video is part of Amnesty's wider 'Stop the Torture' movement, which was launched in May 2014.

The video will be supported by PR and marketing activity including newspaper adverts in the London Evening Standard and City AM. Activists with placards, lanyards and leaflets will also be seen at King’s Cross and Bank stations during the week.

Amnesty International claims its representatives have been attending the event since 2005 and have always found illegal torture equipment advertised for sale.

Kate Allen, UK director at Amnesty International, has written to Business Secretary Sajid Javid calling on him to tighten regulation.

So far more than 16,000 activists have also contacted Javid by email via the Amnesty website.

Allen said: "We need strengthened laws - and crucially we need proper enforcement – to stop Britain being used as a showroom for torturers to advertise their disgusting wares.

"The guest list reads like a who’s who of dodgy regimes. London should be ashamed of playing matchmaker between these companies and countries like Saudi Arabia, Bahrain and Azerbaijan."

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