Edelman completes Dabo & Co acquisition, launches experiential offer in Middle East

Edelman has completed its acquisition of Dubai-based PR agency Dabo & Co, leading to the launch of a new co-branded consultancy called Edelman Dabo that will include an experiential business unit.

Edelman Dabo: New consultancy employs more than 150 people
Edelman Dabo: New consultancy employs more than 150 people

In April, Edelman announced it had agreed to buy Dabo & Co, the 10 year-old agency employing around 60 staff across 13 countries from Morocco in the west to Pakistan in the east.

Announcing today that it had competed the acquisition, Edelman said the new agency Edelman Dabo will have a roster of 50 clients in the Middle East, focusing on corporate, digital, technology, health and consumer comms. Total headcount will exceed 150, with the former Dabo business merged with Edelman’s existing operations.

Edelman has also launched an experiential offer called Edelman Dabo Experiential, headed by former Dabo managing partner Lucy d’Abo. The business unit will have a 20-strong team, working with clients including The Abraaj Group, Sharjah International Children’s Film Festival, and the The Institute of Chartered Accountants in England and Wales.

Recent recruits to Edelman Dabo Experiential include production director Stefano Milan and business creation director Lynette Bond.

Robert Holdheim, CEO for South Asia, Middle East & Africa at Edelman, said: "This acquisition leaves us perfectly positioned for dynamic growth. We now have scale, local and regional expertise, and a business that is well balanced between brand communications and reputation management. This enables us to offer a uniquely compelling solution to clients seeking creative, integrated communications marketing support."

D’Abo, now MD of Edelman Dabo Experiential, said: "In terms of both strategic vision and cultural fit, it was clear that Edelman represented the best partner for us and everything we’ve experienced to date has reinforced that view. We are now entering an incredibly exciting new chapter and believe that Edelman Dabo will firmly establish itself as the leading brand communications agency in this region."

The value of the deal has not been disclosed.

Dabo & Co, which was founded by Lucy and Camilla d’Abo, has worked with clients including Unilever, BMW, DHL, Michelin, Quantas, and Jumeirah Restaurants.

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