Watch: Six minutes with Bank of America comms leader Jim Mahoney

Why corporate comms is getting more C-suite love, defining how its success is measured, and the top three things an organization needs to do when responding to a crisis.

PRWeek editor-in-chief Steve Barrett sat down with Bank of America's public policy and comms chief Jim Mahoney – previously profiled as a PRWeek newsmaker – to discuss what role a communicator fulfills at the bank, the evolving world of corporate PR, and why creating a brand narrative can help mitigate a "nightmare scenario."

Watch the full conversation, including Mahoney's top three tips for how an organization should respond to a crisis from a communications standpoint, in the video below.

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