The hidden-camera video, launched earlier this month a year to the day ahead of the opening ceremony of next year's Paralympics, features three Brazilian Paralympians.
The trio - a runner, a weightlifter and a judoka - head to a gym and train alongside able-bodied individuals, who are initially sceptical. "Sometimes, all you need to change your opinion is a closer look," is the message at the start of the video.
Despite having some high-profile parathletes including sprinter Alan Oliveira, Paralympic sports in Brazil do not enjoy the same profile as in the UK, which held the last Paralympics in 2012. Speaking earlier this year to National Public Radio in the US, Teresa Costa d'Amaral of IBDD, Brazil's main disability advocacy organisation, graded Rio as a zero out of ten for its accessibility for disabled.
The video was featured on several websites and blogs last week, most prominently BBC Sport.