Watch: Republican National Committee comms director Sean Spicer talks 2016

The RNC's top communicator on Donald Trump, defining media, and what the American people - Republicans and Democrats - are looking for in a candidate.

Sean Spicer, the Republican National Committee's head strategist and communications director, sat down with PRWeek recently to talk about the party's communications situation going into the 2016 election. Get his take on the Donald Trump effect, defining social media tools, and more in the video below. You can hear Spicer answer additional questions on this week's edition of PRWeek's weekly podcast here.

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