NEW YORK: Nick Childs, executive creative director at FleishmanHillard, has joined Initiative as its global chief creative officer.
He is reporting to Jim Elms, global CEO of Initiative, which is owned by Interpublic Group’s Mediabrands.
Childs will work on "creative story-building and trans-media content development," according to the firm.
"At Initiative, we are not afraid of doing things differently," said Elms. "[Childs’] exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency and will ensure we continue to succeed in taking clients into bold new territories."
Childs spent five years at FleishmanHillard in New York. Before this, he was head of content development at Grey New York between 2007 and 2010.
"In the past decade, we've seen the rise of integrated, strategically driven creative ideas that stretch across all media, and Initiative has a huge opportunity to add to that growth," said Childs.
Fleishman recently named new GMs for its New York and Los Angeles offices, as well as a new general manager for its Malaysia office. The firm’s former global vice chairman of operations, Guillaume Herbette, took the dual role of MSLGroup CEO and EVP of Publicis Worldwide last month.
This story originally appeared on Campaign UK.