Starbucks’ Pumpkin Spice Latte is back, and to just say it’s popular would be a bit of an understatement.
Social media users and brands were abuzz on Tuesday as the coffee company decided to officially bring the fall beverage back two weeks before the season begins.
Starbucks started getting the word out about the drink’s return last week, when it left impatient fans instructions for how to get a Pumpkin Spice Latte earlier than everyone else.
The Pumpkin Spice Latte is a seasonal beverage, and is only typically available at Starbucks between September and December. So the drink, which has its own official Twitter account, @TheRealPSL, has documented its downtime.
You know your product is a big deal if other brands are tweeting about it. This is how brands and even a Broadway musical got in on the #PSL madness.
T-Mobile CEO John Legere also showed his excitement about the fall beverage’s return.