Watch: Lucozade's Strictly for the Home Nations only Rugby World Cup ad

A Rugby World Cup-themed ad for Lucozade Sport, produced by ad agency Grey London, humorously claims that the product can only be used by the English, Irish, Scottish and Welsh teams during the tournament, which begins next week.

The advert positions the drink as a 'secret weapon' for the home teams, with other countries going to considerable lengths to get their hands on it.

Lucozade, which is not an official sponsor of the tournament, is the latest brand to launch its World Cup offering following Heinken's creation of a virtual stadium at London's Somerset House, the launch of a stats service sponsored by Duracell and a comic video from Samsung.

Lucozade's trade PR is handled by Cirkle, and consumer PR by Speed Communications.

Would you like to post a comment?

Please Sign in or register.