The 8 stories PR pros need to know on Friday morning, 9.4.2015

August jobs report predictions; Could Colbert be more brand-friendly than Letterman?; Europe's refugee crisis; Chipotle's non-GMO challenges; How The Dress went big; 2016 roundup.

Analysts expect the August employment report to show a gain of 220,000 jobs and the unemployment rate to drop to 5.2% when it is released on Friday morning. However, some are warning that the August jobs report has disappointed in recent years. Update: The US economy added 173,000 jobs last month, fewer than expected, but the unemployment rate fell to 5.1%. The Dow Jones Industrial Average dropped on the numbers.

No one’s sure what to expect from Stephen Colbert when he begins hosting the Late Show on CBS this month, but marketers say he could be more brand-friendly than predecessor David Letterman. Colbert’s first show in the Ed Sullivan Theater is set for September 8.

UK Prime Minister David Cameron said Friday morning that his country will accept thousands more refugees from the Middle East. Communications expert talked with PRWeek this week about how European leaders and aid groups are under pressure to strike the right tone on the crisis.

CBS News looks at the hurdles Chipotle faces in proving that its foods are truly GMO-free. The fast-food chain called a class-action lawsuit claiming it has been lying to its customers about ingredients "meritless" earlier this week.

Remember The Dress? FiveThirtyEight looks at how BuzzFeed turned an office argument into a bonafide Internet phenomenon in its latest podcast.

Former MongoDB CEO Max Schireson, whose resignation letter went viral last August due to its thoughtful take on work-life balance, has a new job. Schireson has taken an executive in residence position at venture capital fund Battery Ventures.

Quick look at 2016 politics: Trump stumbles over foreign policy questions in interview with conservative radio host; Biden still undecided on run, says he’s not sure he has "emotional energy" for campaign; Clinton campaign attempts to reassure supporters, but says it’ll be a bumpy ride; Security guard, protester scuffle outside Trump Tower.

ESPN has pulled Curt Schilling from its broadcasts for the rest of the season after the former baseball star tweeted last month comparing Muslims to Nazis. He’ll miss Sunday Night Baseball broadcasts and the network’s wild card game coverage.

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