Kindred creates Missing podcast series to promote new Penguin novel

The publisher Penguin Random House has brought in Kindred to create a podcast series to accompany Tim Weaver's recently released novel, 'What Remains'.

Tim Weaver's latest novel becomes a podcast
Tim Weaver's latest novel becomes a podcast

The eight-part weekly podcast series was launched yesterday and the first installment had received 275 plays on iTunes and SoundCloud within a few hours of going live. New episodes will be released every Thursday morning on iTunes and a dedicated website, missingpodcast.com.

The novel, which was released in July, focuses on missing persons’ investigations and looks to answer the question 'Is it possible to disappear?'.

Each episode in the podcast features Weaver exploring another facet of disappearances, with topics including motivation, cold cases, surveillance, the data trail and life on the run. He is joined by expert guests specialising in psychiatry, surveillance, criminology and data – including hackers, historians and a man who helps people vanish for a living.

Kindred’s planning director Jared Shurin said: "The idea of disappearing is particularly resonant right now, with new stories of surveillance and hacking in the news every day.

"With podcasts such as Serial grabbing the attention of millions of listeners, we felt that producing our own podcast was the perfect accompaniment to Tim Weaver’s incredible series, enabling those interested in the topic to get up close and personal with the subject matter and hear from the best in the business."

Kindred competitively pitched for the work.

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