7 stories PR pros need to know on Thursday morning, 9.3.2015

2015 PRWeek Hall of Fame class announced; Ad buyers not worried about Hulu commercial-free option; Twitter shuffles product department; Facebook exec goes to Washington; Americans like Pope Francis.

The list of honorees for the 2015 PRWeek Hall of Fame has been revealed. Headlining are Mike Fernandez, David Finn, Joele Frank, Ginger Hardage, Betsy Plank, and Gary Sheffer. The 2015 class will be honored at a dinner on December 7 in New York.

People shouldn’t turn away from the tough-to-see images of a three-year-old migrant boy who drowned off the coast of Turkey, say activists, who argue they drive home the desperate situation faced by those escaping war-torn countries. The crisis led to chaotic scenes at a major Budapest train station on Thursday morning.

Ad buyers aren't losing sleep over Hulu’s new subscription deal that allows customers to pay $11.99 a month for commercial-free viewing, telling The Wall Street Journal it won’t hurt the platform’s overall advertising stock.

Twitter has shuffled its product team, promoting Jeff Seibert to lead the division as head of consumer product. SVP of product Kevin Weill will now focus on big-picture decisions. The company is still looking for a permanent CEO.

Facebook’s Josh Miller is moving to Washington to become the White House’s first director of product. Miller said in a blog post that he will work on the president’s digital portfolio as well as a portal where people can start petitions.

Two thirds of Americans have a favorable or very favorable view of Pope Francis, who is planning to visit the US this month, according to a new Quinnipiac University poll. PR pros described last week why the pontiff is uniquely qualified to reach US Catholics who have soured on the church in recent years.

On the trail: Good natured sparring between Late Show host Stephen Colbert and scheduled guest Jeb Bush; Former State Department staffer who helped set up private Clinton email server will plead the Fifth before House committee; Trump: Bush "should really set the example by speaking English while in the United States;" The Donald to meet with RNC chair about pledge to endorse eventual party nominee.

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