The PR Week 9.03.15: Explain your job hashtag blows up, the NFL faces comms challenges

PRWeek editor-in-chief Steve Barrett talks over the week's top stories with reporters Lindsay Stein and Diana Bradley.

Image via Daniel / Flickr; used under the Attribution-ShareAlike 2.0 Generic license
Image via Daniel / Flickr; used under the Attribution-ShareAlike 2.0 Generic license

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PRWeekUS_2015-09-03.mp3

On this week's podcast, PRWeek editor-in-chief Steve Barrett and reporters Lindsay Stein and Diana Bradley (making her Periscope debut) discuss how brands described their jobs to a hypothetical five-year-old as part of a viral Twitter hashtag; the communication challenges facing the NFL as a new Will Smith movie, Concussion, tackles the sports organization's response to players' head injuries - just as their head of comms, Paul Hicks jumps ship for a position with Glover Park Group; the McWhopper saga continues; and more.

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