6 stories PR pros need to know on Wednesday morning, 9.2.2015

Marriott's new brand ambassador is a YouTube star; Sony took the edge off 'Concussion,' according to leaked emails; Global revenue up 8.5% at Edelman in latest fiscal year; Bush changes course, challenges Trump; Consumer Reports' worst cars of 2015; A legal blow for Uber.

"Slc marriott city creek" by Ricardo630 - Own work. Licensed under CC BY-SA 3.0 via Commons
"Slc marriott city creek" by Ricardo630 - Own work. Licensed under CC BY-SA 3.0 via Commons

1. Marriott is making a YouTube star a traditional brand spokesperson. Grace Helbig is appearing in spots for Marriott Rewards that are running on YouTube and Facebook, the latest example of the growing influence of YouTube stars.

The only day of the year that Grace Helbig would be ok with bringing a pack of dogs to work. Happy #NationalDogDay #ItPaysToBookDirect

Posted by Marriott Rewards on Wednesday, August 26, 2015

2. Sony executives took the edge off some scenes in the upcoming film Concussion, staring Will Smith. The studio plans to market the movie less as an attack on the NFL and more as a whistleblower story, according to The New York Times. On Tuesday, the league’s comms leader, Paul Hicks, said he is leaving for the Glover Park Group.

3. Global revenue was up 8.5% at Edelman in the 2014-15 fiscal year to $833 million, as the world’s largest PR firm edges closer to the $1 billion mark. US revenue increased 9% to nearly $505 million in the fiscal year. The agency’s rate of global growth slowed from the previous year, while US revenue growth picked up the pace.

4. 2016 roundup: Jeb Bush is finally taking the gloves off against Donald Trump. The former Florida governor released a video on Tuesday showing Trump taking un-conservative views on a number of issues. Meanwhile, a report that Hillary Clinton sent at least six emails now considered classified present another problem for her campaign. Former HP CEO Carly Fiorina is poised to make the cut for the next Republican debate.

5. A US district court judge ruled on Tuesday that Uber drivers can attain class action status in lawsuits over whether they are employees or contractors. Such lawsuits could be a major blow to the ride-hailing service’s business model.

6. Consumer Reports has picked the four worst cars of 2015. At the bottom of the list are the Chrysler 200, the Land Rover Discovery Sport, the Lexus NX 200t/300h, and the Kia Sedona.

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