Tokyo 2020 Olympic logo dropped after a month

Kenjiro Sano has been accused of plagiarizing the logo by a Belgian designer.

TOKYO: The organizers of the Tokyo 2020 Olympic Games have reportedly dropped the official logo for the event after a number of allegations of plagiarism against the designer, Kenjiro Sano.

The BBC and the Associated Press have quoted Toshio Muto, the director general of the Tokyo organizing committee, as saying at a news conference that the group decided to change direction on the logo.

"We have reached a conclusion that it would only be appropriate for us to drop the logo and develop a new emblem," he reportedly said. "At this point, we have decided that the logo cannot gain public support."

Sano’s logos for the Olympic and Paralympic Games were unveiled on July 24 and were described by the committee as symbolizing "the power of coming together as one."

"The black color of the central column represents diversity, the combination of all colors," the committee said at the time. "The shape of the circle represents an inclusive world in which everyone accepts each other. The red of the circle represents the power of every beating heart."

The Olympic emblem was inspired by the T in Tokyo, as well as the words "tomorrow" and "team," while the Paralympic emblem was inspired by =, the universal sign of equality. 

However, a Belgian designer took legal action, claiming the logo was similar to one he had designed for a theatre in his home country.

The committee defended Sano and stood by the logo as recently as last Friday. 

However, Sano was accused on Monday of sourcing a photo from someone else’s website without permission in order to show a mock-up of his Olympic logo on banners hanging from the ceiling of a Tokyo airport lobby. 

Sano has also previously acknowledged that eight of the 30 designs for a brewery’s promotional tote bags included copies of others’ works, which he blamed on his assistant, according to the AP.

This story originally appeared on Marketing.

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