In brief: Supermarket baker Finsbury hires Beattie, Ranieri works with Smarter, Weleda takes on Pegasus, Ketchum, Matter PR

Supermarket baker Finsbury hires Beattie; Ranieri works with wifi coffee machine maker Smarter; Weleda takes on Pegasus for consumer comms; Ketchum's London office retained by dwell and more from PRWeek UK.

Slice of the action: Beattie will work with baked goods provider Finsbury Food Group
Slice of the action: Beattie will work with baked goods provider Finsbury Food Group

Supermarket baker Finsbury hires Beattie

Cakes and bread manufacturer Finsbury Food Group has hired Beattie Communications to work on a series of projects following a three-way pitch. The first project will be the launch of a new Thorntons product called 'Little Temptations'. Finsbury supplies UK supermarkets including Sainsbury’s, Asda, Tesco and Morrisons.

Ranieri lands brief wifi coffee machine maker Smarter

Ranieri Communications has been appointed by consumer goods firm Smarter to manage all its UK PR and raise awareness of its range of products including the launch of a new wifi coffee machine. Smarter approached Ranieri for the work, which will be carried out on a retained basis. Smarter previously worked with Little Red Rooster.

Weleda takes on Pegasus for consumer comms

Natural cosmetics manufacturer Weleda has appointed Pegasus to lead its consumer comms in the UK. The three-year contract was awarded following a three-way pitch process. Pegasus will provide integrated comms support through its digital, creative and social media teams. The brief was previously held by Wizard Publicity.

Ketchum's London office retained by dwell

Modern furniture retailer dwell has retained Ketchum's London office to manage its PR and social media following a three-way pitch. Ketchum will develop consumer and trade campaigns to bring to life dwell’s ‘Live Like This’ brand proposition and support the roll-out of its new concept stores. The incumbent agency was Marmalade PR.

Photonics trade association hires Matter PR

Matter PR has been retained by the South East Photonics Network to promote the importance of lasers, fibre optic cable, and smart lighting to the UK during the International Year of Light 2015, including at creative events linked to the Olympics in Rio next year. The agency did not competitively pitch for the work.

Rich Leigh to work out with Ultimate Performance Fitness

Personal training chain Ultimate Performance Fitness has appointed Rich Leigh & Company as its first PR agency. The work includes raising the profile of the UPF founder, celebrity trainer Nick Mitchell. The agency won the client after a recommendation, in part due to Rich Leigh's eponymous founder having previously been a personal trainer.

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