Red Agency has appointed Grant Richmond-Coggan as an associate director in Sydney, reporting to general manager Aaron Crowther.
The hire sees Richmond-Coggan reunite with Red Agency managing director and group COO of Havas Worldwide James Wright. The pair worked together for nearly five years in London at International PR firm Grayling until 2011.
At Grayling, Wright hired Richmond-Coggan from client BT to collaborate on a range of multi-country briefs for clients including BT, Coca-Cola, Santander, Jaguar Land Rover and Sony. They also established the 'Grayling Future Planet' global practice that focused on sustainability communications.
Since his time in London, Richmond-Coggan has worked in the Middle East in-house with the Qatar Foundation and at PR agencies Ketchum and Weber Shandwick.
Wright said: "The agency continues to motor and pick up business, so Aaron and I have been keen to find the right senior talent to help us in our continued development. We have some ambitious plans in the next 12 months and having someone of the calibre of Grant join our talent Sydney team is going to add a lot of value and help us achieve our goals. Plus he is a top bloke and does a mean karaoke version of The Killers."
On his appointment Grant Richmond-Coggan said: "I'm stoked to be joining their ranks to help take the agency to the next level. Sydney is a great city to be in and I'm looking forward to getting out on the water and into the epic sailing scene here, and maybe some of the karaoke bars too."