Denver Urban Renewal Authority seeks branding, marketing, and PR support

The winning agency will begin working on the business November 19.

Photo from the City and County of Denver Facebook page
Photo from the City and County of Denver Facebook page

DENVER: The Denver Urban Renewal Authority is seeking an agency to work on its branding, marketing, and PR efforts.

The successful bidder will be expected to offer brand management support, which includes gathering insights from internal and external sources, articulating the organization’s mission, revitalizing the brand, and communicating messages across platforms, according to an RFP document.

In the RFP, released on Wednesday, brand execution, marketing, and PR services will span across issues management, crisis communications, strategic comms planning, media relations, community engagement, writing, marketing strategy and collateral material creation, and annual report development.

Firms must have their bids in by September 30, with an anticipated contract start date of November 19. The contract is expected to run through December 31, 2016, with two annual options to renew, according to the document.

Robbin Eldredge, administrative services director at the Denver Urban Renewal Authority, said via email the organization will decide on a budget for the account following the review.

She added in the email that the incumbent firm was "disengaged" at the beginning of the month, but she declined to disclose the name of the agency.

The Denver Urban Renewal Authority was created in 1958 by the City and County of Denver to help restore properties in the area and foster growth in the city, according to its website.

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