Amazon, EastEnders, Xbox, Google: brands jump on National Dog Day bandwagon

Brands have published a range of canine-themed posts on social media today to coincide with National Dog Day.

#NationalDogDay isn't just about cute, fluffy animals, says Amazon.

A bit of terrifying gaming footage, in GIF form, from Final Fantasy on #NationalDogDay

New Scientist makes the most of the #NationalDogDay hype by highlighting the importance of our four-legged friends.

Honesty is the best policy. However, we think EastEnders could have done more on #NationalDogDay.

Selfridges shares a photo from one of its followers on #NationalDogDay. Looks like the shopper got more than they bargained for.

Do you speak dog? Discover Island does. #NationalDogDay

Dogs. Staying fabulous since the 1920s according to the British Film Institute. #NationalDogDay

A salute to this gaming pooch from Xbox. #NationalDogDay

Samsung Mobile has also gone down the best friend route with this Twitter picture. #NationalDogDay

Who doesn't like an intense, rock-inspired drum solo from a pooch on #NationalDogDay BBC Three?

ITV's latest TV ad ties in perfectly with #NationalDogDay.

Angelo the dog from Final Fantasy VIII heads up PlayStation's #NationalDogDay tweet.

A dog, with specs and reading a book. Foyles win the (not real) award for the cutest #NationalDogDay photo.

Toyota plays on the 'man's best friend' angle with its #NationalDogDay tribute.

Meet the top dog at Scottish porridge brand Stoats. #NationalDogDay

A new technical role at Google has been advertised to mark #NationalDogDay.

Asda's pug-themed homewares, along with a real cuddly group of the dog breed, are the stars of its #NationalDogDay tweet.

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