RF Thunder appoints head for new China beautycare practice

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience

Liu has more than eight years of PR experience in a wide spectrum of communications for beauty brands
Liu has more than eight years of PR experience in a wide spectrum of communications for beauty brands

RF Thunder, sister company of Ruder Finn, has appointed Phoenix Liu to head its new beautycare practice for China.

Based in Guangzhou and reporting to Emily Situ, general manager of RF Thunder Guangzhou and Hong Kong, Liu will be in charge of growing and championing China’s Beautycare Practice in areas including corporate and luxury in traditional and digital communications.

The agency says it has seen a rapid rise in the number of beautycare clients which has driven the need to establish a dedicated practice following the recent retainer win from Mary Kay, an American cosmetics brand, and previously, a retainer for Korean luxury brand, The History of Whoo. Both clients were won after pitching against local and international agencies.

Other beautycare clients include LVMH fresh, Dior, Clarins, and L’Oreal. 

Prior to joining RF Thunder in 2013, Liu worked for Ogilvy Public Relations and Guangzhou Advertising Company.

Emily Situ, general manager, RF Thunder Hong Kong and Guangzhou, said: "Phoenix, with her diverse experience, is perfectly qualified to head the new practice. We have been providing integrated communication to beautycare brands which includes traditional media relations and digital communications as well as CRM and cross-brand cooperation with fashion/luxury clients. I am confident this practice will grow rapidly, especially in the ever-evolving and fast-developing digital world."

 

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