After Dismaland's launch last week – handled by Banksy's longstanding PR Jo Brooks – PRWeek contacted the Disneyland Resort in California, but was told it was "declining to comment on this project".
Is that the right tactic? With Banksy mocking the Disney brand, should it use the opportunity to show some humour or defend itself? Or is keeping schtum the best option? You can also let us know what you think on Twitter.