Disneyland makes no comment on dark Dismaland parody - is that the right decision?

Street artist Banksy's new exhibition Dismaland in Weston-Super-Mare has been described as a "dark parody of Disneyland", taking a satirical swipe at the entertainment giant's amusement parks.

Dismaland: The Disneyland parody offers an "escape from mindless escapism", organisers say
Dismaland: The Disneyland parody offers an "escape from mindless escapism", organisers say

After Dismaland's launch last week – handled by Banksy's longstanding PR Jo Brooks – PRWeek contacted the Disneyland Resort in California, but was told it was "declining to comment on this project".

Is that the right tactic? With Banksy mocking the Disney brand, should it use the opportunity to show some humour or defend itself? Or is keeping schtum the best option? You can also let us know what you think on Twitter.

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