Infographic: A step-by-step guide to surviving a recall

How should brands respond to a crisis that requires a recall? This infographic from Fineman PR lists the steps.

Blue Bell is only the latest major food and beverage brand to undertake a massive recall, pulling products from shelves across the country, then returning weeks or months later while working to win back customer trust in the process.

Fineman PR drew up this infographic detailing the steps a brand should take throughout the recall process, from determining the extent of the problem to resolution.

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