Stunning 'sky pool' image gets Ballymore's Embassy Gardens splashed across papers

The eye-catching image of a transparent swimming pool that will be suspended 10 stories above ground in a new residential development in London secured coverage for developer Ballymore across almost all UK national newspapers on Thursday.

Blue sky thinking: PR strategy goes swimmingly for Ballymore
Blue sky thinking: PR strategy goes swimmingly for Ballymore

The image was shared initially with the London Evening Standard for a picture story by Ballymore head of comms Hayleigh O'Farrell, after which other newspapers picked up on it. It could be seen in all major papers aside from the Financial Times yesterday.

The glass pool will be suspended between Embassy Gardens’ two 10-storey residential buildings, with the comms team tasked with raising awareness of the development in the Nine Elms area before the sales launch on 17 September.

The apartment complex is part of the second phase of development in the Battersea area that will see the creation of nearly 2,000 new homes, gardens and a riverfront walkway spanning from Embassy Gardens to Battersea Park.

Speaking about the computer generated images of the pool, O’Farrell said: "We spent a lot of time working on them to make sure that they represented exactly how amazing the sky pool and the development is, so I knew that it would be popular but I am overwhelmed with how amazing it is."

Embassy Gardens will stand next to the new US embassy, a 12-storey cube made of blastproof glass and plastic, which will be surrounded by London’s first moat built in modern times.

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