Ranieri to support 'Siri of sweat' MOOV's launch in the UK

The PR firm Ranieri has been retained by wearable fitness company MOOV for its UK launch and ongoing PR.

The account was awarded without a competitive pitch; Ranieri pitched the US firm after following up on a lead from another organisation it works with.

MOOV's fitness bracelet is being branded as the 'Siri of sweat' – a reference to the iPhone voice activation software. Last year, the company raised $1m (£640,000) through a crowdfunding campaign.

Ranieri will manage all the company's UK PR activity following MOOV's launch to the UK press late last month.

Meng Li, co-founder and CEO of MOOV, said: "Ranieri's experience of working with US brands launching in the UK and its knowledge of the consumer tech industry made the agency a natural fit for MOOV. We are looking forward to working with it to make a splash in the UK market."

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