Karma Cola UK hires Focus PR to launch range in Waitrose stores

Focus PR was chosen by Karma Cola UK through a two-way competitive pitch to launch its range of organic, Fairtrade soft drinks in Waitrose stores nationwide.

Plum Savill, marketing and comms director at Karma Cola UK, said: "We've got an amazing story to tell and are excited to be working with an agency of Focus PR's calibre to bring it to life for UK consumers – and Waitrose shoppers in particular – to convey what makes Karma Cola different."

Hilary Crossing, founder and managing director of Focus PR, added: "Karma Cola is a dream client for us: ethical, authentic, delicious and beautifully packaged. There is so much for us to work with and, thanks to more than 20 years in FMCG, grocery PR and listings support, we're brimming with ideas and contacts to make."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.