The scheme, launched last month by the PRCA and PRWeek, is aimed at PRCA agency members at senior account director/associate director level and above; and in-house members who have the ability to build and manage an in-house team.
The nine PRCA Fellows who are the mentors launching the scheme include David Gallagher, Ketchum’s European CEO; Alastair Gornall, former chairman of Blue Rubicon; and Gaye Hudson, Oracle’s vice-president of corporate comms in EMEA. They will guide mentees through the next stage in their career, helping them to develop their understanding and expertise in agency management and the business of PR.
Each mentoring engagement will last for six months, with the first tranche of mentors beginning in September 2015 and ending in February 2016. Mentoring relationships will start with a face-to-face meeting and continue with monthly meetings or calls.
Richard Houghton, chairman of the PRCA Fellows, said: "We’ve already had an overwhelming level of interest in the scheme, but we would love to get more submissions from individuals who think they could gain something by being mentored by some of the leading brains in the PR industry."
Those interested should contact firstname.lastname@example.org, explaining in 250 words why they would like to be mentored and the benefits they would like to gain, by 5pm on Friday 21 August.