Working with the Spanish Tourist Office's in-house PR team, the agency will be tasked with managing the company's web and media presence and supporting its crisis management plan.
It will also promote SPN Magazine, the tourist office's new digital publication that showcases the lesser known side of Spain, and maximise promotion of the tourist office's content campaigns and partnership with Monocle and The Independent.
Enrique Ruiz De Lera, director of the Spanish Tourist Office in London, said: "It was clear to us that Rooster was the best agency to help us raise awareness of Spain's unparalleled and lesser known tourism offering and reach the right target groups. We've already had a productive kick-off session with the team and look forward to seeing high quality results."
Lotus, a PR agency specialising in travel, was the last agency to work with the tourism office, having done so since 2010.