Nestle vehemently defends reputation as Maggi noodles saga rumbles on

Nestle has issued a robust PR response to defend its reputation and maintain that Maggi Noodles are safe after controversy in India.

The multinational has created a comprehensive Q&A section on its website, accompanying statements and tweets in a bid to keep customers and stakeholders abreast of the latest developments.

Most recently, Nestle India welcomed a decision by the Bombay High Court to lift the ban on Maggi Noodles and order retesting to determine whether the product is safe to consume.

The Food Safety and Standards Authority of India initially filed a complaint against Nestle citing that Maggi noodles contained high levels of lead and were "unsafe and hazardous for human consumption".

Nestle denied the allegations, which surfaced on 5 June 2015

However, the firm recalled and said it would destroy 400 million packets of the product – the biggest ever recall for Nestle and the food industry.

In a statement Nestle said it is "a responsible company which has been in the service of consumers in India for more than 103 years and has always provided quality and safe products".

"We have built our reputation on fair dealing with all stakeholders," the firm said.

Nestle also claims that it has had 2,700 samples of Maggi Noodles tested by several accredited laboratories both in India and abroad. All tests show that lead content is far below the permissible limits. It has also denied accusation of misleading customers when it comes to labelling the products.

"We confirm that we do not add monosodium glutamate in the manufacture of Maggi Noodles. MSG is one of several forms of glutamic acid found in natural foods such as groundnuts/peanuts, wheat flour, tomatoes and cheese," Nestle continued.

"As we use some of these ingredients in Maggi Noodles, the product will contain natural glutamic acid. We therefore strongly reiterate that the 'No Added MSG' statement on the product was not an attempt to mislead consumers.

It has also today been reported that the Indian government is planning to sue Nestle for $100m (£64m) for "unfair trade practices" over its food safety standards.

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