Dominican Republic enlists MWW for messaging and media support

The agency was awarded the $762,000, six-month contract last month.

WASHINGTON: MWW is providing media relations and reputation building support to the Dominican Republic through early next year.

According to a document filed with the US Department of Justice, MWW’s work for the Dominican Republic also includes messaging, media training, and developing and implementing a plan to engage analysts and US opinion leaders "to craft the reputation of the Dominican Republic and influence official decisions."

Outreach to media and other parties will span Washington, DC and other key markets across the US in an effort to offer updates "in connection with bilateral or regional issues," the document states.

Additionally, MWW will work with the country’s government organizations on collaborating with and responding to US media inquiries.

The contract will run for six months between July 16, 2015 and January 16, 2016. Per month, MWW will receive $127,000, totaling $762,000 for the period.

MWW representatives were not immediately available for comment.

Over the last two months, MWW has won a number of accounts, including US Bank, the Licensing Industry Merchandisers' Association in Europe, and 1-800-Flowers.com brand Harry & David.

The firm was also hired by casino and resort company Caesars Entertainment in July to help launch the Waterfront Conference Center at Harrah’s Atlantic City in September.

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