Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.

Last night’s Tinder tweet storm against a critical Vanity Fair article was reportedly a premeditated move. And it wasn’t a smart one, according to tech-sector PR pros and social media managers, who tweeted themselves that it read like a spontaneous, drunken rampage.

Through the 30-part tirade, Tinder attempted to counter a Vanity Fair piece that claimed hook-up apps are having a corrosive effect on dating. Tinder’s tweets attacked the article for its "one-sided journalism" and explained that its app is used for much more than just hooking up. It also curiously claimed to have helped users in less-Internet-friendly parts of the world such as China and North Korea meet.

Here’s how communications pros reacted to the rant.

Another Vanity Fair reporter, who was not involved with the story, even commented on Tinder’s PR flop.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.