Tinder admits to 'overreacting' in 31-tweet response to journalist's stats

Tinder has admitted that it "overreacted" in sending a series of tweets hitting back at a journalist who wrote an article critical of the app and its effect on dating.

Vanity Fair's Nancy Jo Sales angered Tinder after following up on her article ‘Tinder and the Dawn of the Dating Apocalypse’ with survey results suggesting 30 per cent of Tinder users are married.

Tinder did not take kindly to this, issuing strong rebuttals over a total of 31 tweets.

The tweets kept on coming.

The firm has since admitted "we overreacted", telling Wired that it was "saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily" – although it had not responded to a request for comment from PRWeek before this story was published.

However, by now the firm had already attracted the Twittersphere's attention, with some pointing out that it had scored an own-goal by drawing attention to Sales' piece, and other teasing the company. It has also been suggested the series of tweets may have been pre-planned

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