Tourism Australia awards Hong Kong PR brief to Sinclair Communications

Agency stages first media event to launch new global marketing campaign

Tourism Australia’s regional general manager for Greater China, Andrew Hogg, with Sinclair Communications managing director, Kiri Sinclair
Tourism Australia’s regional general manager for Greater China, Andrew Hogg, with Sinclair Communications managing director, Kiri Sinclair

Sinclair Communications has been named the PR Agency for Tourism Australia in Hong Kong for the next three years.

It held its first media event for the organization on Tuesday to announce a global marketing campaign ‘There’s nothing like Australia’.

Tourism Australia has ambitious targets for visitor growth, aiming to grow tourism expenditure from Hong Kong by 50 percent to AUD1.5 billion by 2020, and grow tourism expenditure from China by 103 percent to AUD13 billion by 2020.

Managing director of Sinclair Communications, Kiri Sinclair, said: "Tourism Australia is well known for creative destination PR and marketing campaigns and we’re thrilled to be part of a network of global PR agencies, inspiring more Hong Kongers to discover why ‘There’s nothing like Australia’.

"The tourism industry is out forte and we are really pleased to be adding Tourism Australia to the portfolio of tourism clients we have worked with such as the Singapore Tourism Board, Expedia, Tigerair, The Pottinger Hong Kong and A2A Safaris."

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