Hermès appoints social media agency of record in China

Socialyse China will oversee strategy, content creation and monitoring

Havas Group social media firm Socialyse has been appointed the social media agency of record for Hermès in China.

Socialyse China will handle social media strategy, content creation as well as monitoring and analytics for Hermès’ social media platforms.

Bryan Wang, head of Socialyse China said: "Hermès China has been placing a lot of emphasis on using digital and social platforms to reach out to a digitally savvy Chinese population. We are looking forward to developing an integrated and synchronised social media strategy to support Hermès’ vision through an exciting solution."

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