Ocado reviews consumer PR account: M&C Saatchi PR to repitch

Online supermarket Ocado is putting its consumer PR account out to pitch, with incumbent agency M&C Saatchi PR repitching for the account, PRWeek has learned.

Ocado: M&C Saatchi PR will re-pitch for the online retailer's consumer account
Ocado: M&C Saatchi PR will re-pitch for the online retailer's consumer account

Ocado is talking to agencies and is expected to hold a pitch soon.

M&C Saatchi PR has worked with Ocado since it won a pitch in 2012, replacing Frank PR. At the time the supermarket had just completed a deal with investors to ensure its survival, securing £36m in capital.

M&C Saatchi will repitch for the account.

The process is being handled by Michelle Shearly, head of PR at Ocado.

Ocado declined to comment.

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