Hawaii Tourism Authority issues six-figure RFP for EU PR brief

The Hawaiian Tourism Authority has sent out an RFP as it looks for an agency to promote the destination in the EU market, with the contract worth up to $800,000 (£516,000) for the first year.

Tourist destination: Waikiki beach, Hawaii (Credit delamofoto/Thinkstock)
Tourist destination: Waikiki beach, Hawaii (Credit delamofoto/Thinkstock)

PRWeek has learned that the brief involves developing a brand management plan to increase visitor numbers to the islands, engaging with the travel trade and consumer press, developing partnerships with Hawaii's visitor industry and promoting it as a meetings and conventions destination.

The HTA was set up in 1998 and is Hawaii’s state-backed body tasked with overseeing tourism.

The key target markets are the UK and Germany, with secondary focus in Switzerland, France, Italy and Scandinavia.

According to the RFP, agencies should express their interest by Monday 10 August. The deadline to submit proposals is Friday 11 September. The HTA will start interviews the following week and hopes to make an appointment by mid-October.

The contract will begin in January 2016.

Procurement officer Ronald D. Rodriguez is managing the process.

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