Hager Sharp appoints 'cutting edge' Ogilvy PR vet Wayman as CEO

She will take the helm on September 8.

WASHINGTON: Hager Sharp is bringing on former Ogilvy Public Relations MD Jennifer Wayman as its new CEO, effective September 8.

Wayman, most recently MD of the US social change practice at Ogilvy PR, will succeed Lynne Doner Lotenberg, who left Hager Sharp earlier this year. Doner Lotenberg became the firm’s full-time chief exec last summer after serving as interim CEO for nine months.

Barbara Davis Blum, chair of Hager Sharp’s board of directors, said six candidates were interviewed after a search firm initially identified 30 candidates for the role. The board whittled down the pool of a half-dozen applicants to two before Wayman was chosen, she said.

"We want to be cutting edge in social marketing," explained Blum. "[Wayman’s] the personification of cutting edge."

"[She] rose to the top like cream," added Blum, citing Wayman’s grasp on health, government contracting, and social marketing as factors that helped her stand out from other candidates. 

Wayman told PRWeek that "clients are looking [at] increasing the unique and innovative ways to break through and connect with audiences they care about, in ways that change attitudes, beliefs, and behaviors for the better."

She added that one of the hurdles in the health space is framing a topic so that it’s "personally relevant" to people.

Wayman, who spent more than two decades at Ogilvy PR, according to LinkedIn, is also an editorial board member of Social Marketing Quarterly and a member of the International Social Marketing Association’s board of directors.

Prior to Wayman’s most recent role at Ogilvy PR, which she was promoted to in 2013, she served as EVP and group director of social marketing at the firm.

An Ogilvy PR representative was not immediately available for comment about Wayman’s departure.

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