Clif Bar & Company to consolidate PR under Golin

The nutritional products-maker will transition its comms work to Golin over the next three months.

EMERYVILLE, CA: Nutrition bar and drink maker Clif Bar & Company has centralized its PR business with Golin after a competitive review.

The firm will work with Clif on "company and brand initiatives," with its San Francisco office leading account work, said Sue Hearn, senior communication director at Clif Bar & Company, in an emailed statement.

"We have recently finalized a competitive RFP process to consolidate our agencies," she said, via email. "We selected Golin and will be transitioning work within the next three months."

Golin’s team members in Los Angeles, New York, and Chicago will also support account work, Hearn added.

Additional information, such as budget and contract length, was not disclosed. Golin representatives declined comment.

Hearn did not disclose the company’s previous PR agency partners. However, a number of firms have been listed on Clif Bar & Company press releases in the last year, such as Made PR, Access Communications, and Double Forte.

Clif Bar & Company, a privately held business founded in 1992, was listed at number 12 on Fortune’s 25 best Medium-Size Companies to Work For last September. At that time, it had more than 380 staffers.

The company’s product line has evolved beyond the flagship Clif Bars to include Clif Builder’s Bars, Clif Shot Energy Gels, Clif Shot Blocks Energy Chews, Clif Mojo Bars, Clif Crunch Granola Bar, Clif Kit's Organic Bars, Clif Kids, and Luna items.

Golin executive director of creative Max Wild was included on PRWeek’s 40 Under 40 list for 2015, released late last month.

Also in July, Golin promoted Dawn Langeland to MD of its New York office, just three months after the firm brought her on as deputy MD. The Interpublic Group agency will also take on expanded responsibilities for advertising and marketing for longtime client the National Peanut Board in November.  

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