Kalms Night hires Spink as retained UK PR agency

Kalms, the traditional herbal remedy to aid natural sleep, has appointed healthcare agency Spink to promote its Night range, replacing incumbent agency Speed Communications.

Kalms Night: Spink has won a retained PR contract for the herbal remedy brand
Kalms Night: Spink has won a retained PR contract for the herbal remedy brand

Spink won the work following a non-competitive pitch.

The agency will build awareness of the brand, develop a TV advert and work on product launches for 2016.

Jo Spink, director of the agency, said: "Kalms is a fantastic addition to the Spink portfolio of wellness brands and we have some exciting plans to bring to life the new TV creative LiveLifeReady."

Meanwhile the agency has appointed James Butcher, the former parliamentary aide to Tim Loughton MP, as a senior account executive. Butcher headed up the campaign to re-elect Loughton and was responsible for all media communications.

In his new role at Spink Butcher will work with clients including BEAMA, the trade body for the energy and power industry; United European Gastroenterology, and Orchid, the UK charity devoted to research and treatment in men's cancers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.