AUSTRALIA: Havas Worldwide and Red Agency have helped launch the Food Fight campaign with Foodbank - Australia’s largest food relief organisation - to help feed the thousands of Australians that go hungry every day.
Food Fight is the result of a partnership between Foodbank and some of Australia’s most iconic household brands including Kellogg's breakfast cereals, Helga’s and Wonder White, SPC, Primo Smallgoods, Moccona and Harris coffees, and Vetta Pasta. Throughout August, when a Food Fight product is purchased, a food donation will be made to Foodbank to help fight hunger in Australia.
Havas Worldwide and Red Agency worked with GroupM to bring Food Fight to life with work across creative, PR and media respectively.
A group of celebrity ambassadors and professional chefs have thrown their weight behind the campaign and are encouraging the public to join the Food Fight by buying participating products. The chefs include: Adam D'Sylva, Jerry Mai, Oliver Gould, Raymond Capaldi, Scott Pickett and Simon Moss. They have also prepared recipes featuring the products supporting the Food Fight.
Anthony Gregorio, group CEO Havas Worldwide and Foodbank board member, said: "Havas Worldwide and Red Agency have been working with Foodbank for over five years to help raise awareness about hunger in Australia. Food Fight has been our biggest project to date so it's fantastic to see such positive reception from industry and the broader Australian public. With work across both our creative and PR agencies, GroupM have done a stellar job of securing national media to really drive the campaign."