Zeno’s brief is to launch a social network, the TPO Community, to consumer, telecoms and business media, and develop it over time.
The agency secured the account following a competitive pitch.
The People’s Operator uses the EE network and directs 10 per cent of each phone bill to a charity or cause of the consumer’s choice.
Zeno also works with Alma PR on financial comms.
TPO recently launched in the US, where Zeno also handled media relations and influencer engagement.