The brief is to help Sealy UK modernise how it appeals to customers, both on- and offline, through social media and content marketing. This will also incorporate celebrity endorsements.
Prohibition is to construct a digital and social media campaign under the ‘deeper sleeper’ tagline, which focuses on getting people to stay asleep longer.
A number of different agencies handled Sealy UK’s social media prior to the new brief, which has an initial duration of one year. Prohibition has previously worked with Sealy in its Australian business.
Neil Robinson, marketing director of Sealy UK, said: "Prohibition already had a deep understanding of Sealy’s values, gained from previously working with the brand on an international basis. As such, the agency was the obvious choice to work with here in the UK. We have a great story to tell, and Prohibition will help us to do that."
Will Ockenden, director at Prohibition, said: "This type of work is now typical for our agency; high impact integrated campaigns that span multiple marketing disciplines, and demonstrate tangible ROI."
Sealy UK also works with Fuel PR, which is unaffected by the brief.