The Council of Public Relations Firms of Hong Kong (CPRFHK) has announced its new board for 2015/16.
Robert Grieves of Hamilton Advisors has been appointed chairman, with Ketchum's Simeon Mellalieu becoming deputy chairman.
Grieves said: "The health of the industry in Hong Kong is better than ever. There is more innovation taking place among practitioners and a better appreciation of PR among clients who do business in this dynamic market. PR continues to evolve here as Hong Kong changes.
"As social media continues to redefine how people consume information across Asia, PR practitioners in Hong Kong face unique challenges and opportunities. Acting as the industry’s advocate, the Council supports consultancies in their quest to uphold best practice, foster talent, and deliver greater value for their clients."
The council will focus on developing activities and topical events, such as 2014’s moderated panel discussion on the question, "Are Hong Kong companies prepared for a crisis?" which was held during Occupy Central.
"The feedback we received from clients and practitioners from that event was gratifyingly supportive of our approach to topical issues," Grieves added
The CPRFHK will also continue to organize initiatives such as the Young Professionals Competition and conduct the seventh Industry Benchmark Study since 2008.
The full list of board members can be found here.