Digital Edition: August 2015 Issue

Welcome to the Digital Edition of the August 2015 issue

Featured in this issue:

• Newsmaker –Healthcare reimagined: Kris Fortner, director of PR and marketing strategy, helps finesse McKesson's bold vision. 

• 40 Under 40 – One of the core strengths of the PR industry is its strong talent pool of young executives driving innovation. Based on this year’s 40 Under 40 list dedication, ambition and creativity are what matters most. PRWeek profiles 40 industry leaders, nominated by their colleagues, who have made significant contributions to their agencies, clients, and the industry.

• Brand Reputation Roundtable – Industry leaders including Best Buy, 3M, Spong, and US Bank discuss the gap between what consumers and marketers value most in a brand, the formula for selecting and nurturing brand ambassadors, and bulletproofing a brand.

• Total recall – Gene Grabowski, partner at kglobal, offers an inside look at the first 24 hours of a product recall.

• Q&As  Bit Torrent CEO Eric Klinker respond to issues over patent infringement and says the company's technology can be used for good. Popchips CMO Marc Seguin talks about breaking through the clutter and plans to own the Christmas selling season.

Download the Digital Edition now.

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