Mecca Bingo lines up Havas as retained agency

Havas PR UK has been given a retained contract as the PR agency for Mecca Bingo.

Mecca Bingo: Campaign to attract new members
Mecca Bingo: Campaign to attract new members

The contract includes national and regional PR support for Mecca's chain of 90 clubs across the UK, and its online and mobile outlets.

The appointment was awarded without a pitch following a six-month project Havas completed for Mecca earlier this year, supporting the brand’s nationwide Star Search talent competition, the final of which was headlined by X Factor and reality TV star Stacey Solomon.

The eight-person Havas team on the account is led by board director Nigel Hughes. The agency team is reporting to head of PR for Mecca, Lesly Clifford.

He said: "The business is making a significant investment in PR support as part of wider campaign to attract new members with popular games, fun and entertainment in clubs and online. It’s a really exciting contract for Havas to win."

Mecca has previously worked with Clarion Communications.

Havas UK has offices in London, Edinburgh and Manchester, and is part of a broader global marcoms group, Havas Worldwide, which has in recent months launched a new financial PR agency, won Air France-KLM as a client in Asia and made several acquisitions.

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