Minnesota dentist Walter Palmer caused international outrage this week after it was reported that he paid tens of thousands of dollars to take part in a big game hunt in Zimbabwe that resulted in the death of Cecil the Lion, a big cat well known to tourists.
Animal rights groups expressed outrage at the incident, and #cecilthelion was trending on Twitter on Wednesday morning.
To help him respond to the crisis, Palmer hired J Austin & Associates for media relations support. However, some questioned on Twitter whether the agency should have agreed to work with Palmer in the first place.
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