The 6 stories PR pros need to know on Wednesday morning, 7.29.2015

Twitter earnings disappoint; P&G names new CEO; Facebook steps further into politics.

1. Twitter did not have a good earnings report on Tuesday, showing revenue up, but flagging user growth in the second quarter that disappointed analysts and investors. However, interim CEO Jack Dorsey, who has still not indicated his future plans, drew praise from analysts for bluntly saying Twitter’s product team needs to do better.

2. Procter & Gamble is turning to company veteran David Taylor to replace AG Lafley at the start of November. He’ll have to continue his predecessor’s turnaround efforts and see through its sale of dozens of beauty brands to Coty.  

3. Facebook is growing its footprint as an advertising platform for the 2016 election cycle, helping candidates reach, track, and target potential supporters. The social network has also doubled its politics and government team since 2012.

4. The Minnesota dentist who killed the beloved Cecil the Lion in Zimbabwe said he regrets his role in the controversial hunting of the big cat. The lion had been a draw to tourists in one of the country’s national parks.

5. Former New York City Mayor Michael Bloomberg is having a significant influence on the school-reform debate in New York State through the organization StudentsFirstNY.

6. Fifteen percent of Americans still do not use the Internet, a percentage that has held steady for the past two years, according to the Pew Research Center. Many respondents say they do not go online due to cost. 

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