Meltwater appoints Sling & Stone for Australia and New Zealand PR campaign

Media intelligence firm wants to push its Outside Insight project in the region

Meltwater director David Hickey praised Sling & Stone's "energy and enthusiasm".
Meltwater director David Hickey praised Sling & Stone's "energy and enthusiasm".

Media Intelligence and monitoring company Meltwater has appointed Sling & Stone to work on its Outside Insight campaign in Australia and New Zealand.

The campaign draws on data from online, broadcast and print media, as well as social media platforms, to provide firms with insights into a brand’s image in the market.

Meltwater has also appointed an in-house PR manager, Angely Grecia.

ANZ director for Meltwater, David Hickey, said: "We are excited to work with the team at Sling & Stone to highlight the importance of Outside Insight in Australia and New Zealand. Their energy and enthusiasm for challenger brands like ours will be hugely valuable in driving awareness for Meltwater as we continue to expand and innovate in the industry."

Managing Director of Sling & Stone, Vuki Vujasinovic, added: "Instead of running a campaign and analysing it afterwards using outdated measurements, it’s now possible to get on the front foot and learn more about your market and your industry than ever before. Any brand that focuses on internal measurements and ignores insight from outside, beyond its walls, is missing a trick."

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