The nine PRCA Fellows who are the mentors launching the scheme include David Gallagher, Ketchum’s European CEO; Alastair Gornall, former chairman of Blue Rubicon; and Gaye Hudson, Oracle’s vice-president of corporate comms in EMEA. The remaining six are listed at the end of this story.
The scheme is aimed at PRCA agency members currently at senior account director or associate director level and above, and in-house members who have the ability to build and manage an in-house team.
Each mentoring engagement will last for a period of six months, with the first tranche of mentors beginning in September 2015 and ending in February 2016, with mentoring relationships starting with a face-to-face meeting and continuing with monthly meetings or calls.
Richard Houghton, chairman of the PRCA Fellows, said: "The scheme is aimed at inspiring mentees to go even further with their careers; to pass on knowledge in a meaningful way; to enhance skill sets and expand networks; and to encourage professional development through reflection on what has been learned and achieved."
The programme is free of charge to PRCA members, and anyone interested should contact firstname.lastname@example.org, explaining in no more than 250 words why they would like to be mentored and what they would gain from the scheme.
The remaining six mentors are:
- Dick Fedorcio, who has more than 40 years of experience in public sector comms
- Richard Houghton, chairman of the PRCA and associate partner at Agency People
- Jonathan Jordan, founder of specialist consultancy Sermelo
- Nigel Kennedy, chairman of Commucan and former group CEO of Grayling
- Caroline Kinsey, chairman and founder of Cirkle
- Crispin Manners, CEO and founder of Onva Consulting